In Media, Ideology refers to a system of belief/political system that is constructed and presented by media text. For example, a news story about a strike; It can be perceived or implies an underlying ideology about who is right.
Ideology is a very imprtant concept as it underpins the contruction of virtually any media text. This will aldways have an ideology which communicates expliciltly/implicitly to an audience. For example, a newspaper will usually have an explicit political ideology but may have an implicit ideology as well. A film may not appear an ideology but may construct a strong one for its audience. For a magazine, it could have an Ideology to do with a particular demographic, lifestyle or political system.
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